CHALLENGE
Designed as a gamified holiday destination, we created an interactive advent calendar to keep BK fans engaged with fresh, festive discoveries each day of the month.
Designed as a gamified holiday destination, we created an interactive advent calendar to keep BK fans engaged with fresh, festive discoveries each day of the month.
APPROACH
This wasn’t just any digital experience—from visiting the Crown Hall to sledding down Soft Serve Slopes on a bacon sled, it was designed to draw guests deeper into BK’s flame-grilled world, by transforming the brand's iconic motifs into a cozy and nostalgic visual language.
This wasn’t just any digital experience—from visiting the Crown Hall to sledding down Soft Serve Slopes on a bacon sled, it was designed to draw guests deeper into BK’s flame-grilled world, by transforming the brand's iconic motifs into a cozy and nostalgic visual language.
RESULTS
The experience sparked consistent daily active use throughout December, successfully driving Royal Perks memberships and fostering brand joy through a highly shareable, immersive aesthetic.
The experience sparked consistent daily active use throughout December, successfully driving Royal Perks memberships and fostering brand joy through a highly shareable, immersive aesthetic.
BK Village was an interactive playground featuring daily deals where visitors could unlock rewards and explore a Whopper themed village.